Google's upcoming search paradigm
The big question going into Google IO was how will search change with AI. At the event, Google showed off an upcoming new search interface that they referred to as Search Supercharged or SGE (search generative experience). This means you’ll go to Google search to interact with Google’s generative AI. Spoiler alert: the search experience you know well is going to meaningful change over the next year. SGE will be available in Google Labs in a few weeks by invitation, which means it may be months before we start to see it in our daily search results.
Both Google and Microsoft are making search a launch point of generative AI because searching is a daily touchpoint for over 2.5B people. That’s a starting point for Google and Microsoft to increase time spent with AI, and eventually increase revenue per user.
The new search results paradigm will have a greater distinction between types of search queries. Information queries (who is Abraham Lincoln) will look the most different with a tiles-based approach. Commerce queries will be a mix between tiles and some buy links. Navigation queries will have the least amount of change.
At the bottom of the results will be buttons to go deeper on a topic or activity with the goal of keeping you in search.