Apple

Apple announced two new chips, the M2 Pro and M2 Pro Max, that are available in the MacBook Pro and Mac Mini. I estimate that these two products account for about 6% of Apple’s total revenue, compared to Mac sales…

While I don’t want to overplay commentary from any one of Apple’s partners, I think it’s critical for investors to track TSMC updates given that Apple accounts for 25% of their revenue. TSMC produces the chips at the heart of…

Over the last six years, we’ve made a habit of offering a few predictions for the year ahead. Here’s what we’re anticipating for 2023: We believe that FAANG will outperform the S&P in 2023. In 2022, the S&P 500 is…

On November 6th, Apple announced that China’s Covid shutdowns were impacting demand for its iPhone 14 Pro/Pro Max. The announcement stopped short of providing further details on the magnitude of the impact. As the quarter progresses, we have been tracking…

Talk related to Project Titan (Apple’s car ambitions) had been quiet for the past four months, until Bloomberg published a story detailing that the autonomous vehicle will be delayed, again. The Bloomberg reporting—which we believe to be accurate—begs the question:…

Tim Cook knows that the art of diplomacy is letting someone else have it your way. Recently, Elon Musk declared war on Apple over App Store fees and content moderation. In 2021, the company faced similar pressure in a case…

Since February, a key question related to Apple has been: What would happen to the company if tensions between the US and China deteriorated? The simple answer, of course, is that it would be negative. The goal of this note…

Big tech had a rough earnings season. The five mega-caps were down by an average of 12% after earnings. The sixth mega-cap—Apple—was the standout, with its shares trading flat following the company’s September results. The reasoning is that investors place…

Apple increased its subscription pricing for Apple One, Music and TV+ by an average by 16%. This should add an additional 1%, or $1B, to net income over the next year. The key assumption in my estimate is that 95%…

While connecting lead times to demand is more of an art than a science, we’ve found that an expansion or compression of delivery times over the years have been a leading indicator of demand. Three days into the iPhone 14…

After a day of letting Apple’s Far Out event marinate, Gene shares his takeaways, including: iPhone 14’s Emergency SOS with satellite connectivity: This is a technological step forward for Apple and marks the first sleek form factor satellite offering apart…

Apple’s Fall iPhone event stuck to the company’s Playbook for Success. Take a loved product, progress its features and refine its look while maintaining its price point. I’m so familiar with the Playbook that I forget it has a tried-and-true…