Another step down in growth
One of my 2024 predictions was Tesla would not announce a next-gen cheaper model. It’s looking like I’m going to be wrong. While the company stopped short of “announcing” a product, the December quarter conference call effectively introduced the first sub-$30k Tesla vehicle.
I missed this because I believed if Tesla announced an upcoming new cheaper model, the Osborne Effect would kick in and demand for Model 3 would slow this year, making a difficult 2024 meaningfully more challenging. The Osborne Effect is a phenomenon of customers canceling or deferring orders for current products as they wait for new products to be released.
Since the company let the cat out of the bag that a new cheaper vehicle is on the horizon, it made sense that management lowered their growth outlook for 2024, calling for a “notable” slowdown in growth in 2024 compared to 2023 but stopped short of guiding to a specific growth rate. Coming into the quarterly report, consensus expectations were for 19% growth this year, in line with last year. After a day of analysts’ revisions, the Street now expects about 13% top line growth in 2024. My sense is growth this year will finish at 10%, suggesting there is still some downside to current estimates; as the first quarter progresses, those estimates will drift lower and by mid-year sell side model growth rates will be right-sized.
There is a positive side to the decline in growth this year in that it sets up for higher growth in 2025 and 2026. Musk expects that new model deliveries could start as early as mid-next year, which means the first half of 2025 growth rates will remain muted. By the back half, we should start to see a material increase in growth to around 30%, which should translate to blended growth in 2025 of around 20%. By 2026 growth should be closer to 30%.