TheLlamaSir is a content creator on YouTube and Twitch. He has over 1.1M subscribers on YouTube and his videos have been viewed over 100M times. TheLlamaSir primarily creates gameplay and guide videos for Fortnite, but has also created content for Rocket League, Call of Duty, and Minecraft.
Top 3 Takeaways
- The Llama Sir’s audience is split between those that are interested in the content due to the game, or due to The Llama Sir himself. It’s difficult for content creators to get a strong sense of audience turnover when they switch games, as they typically lose viewers who aren’t interested in the new game but pick viewers up at the same time.
- As glamorous as content creation seems, it’s hard to get a break. For YouTube content creators, there are always projects in the pipeline to get out to an audience. For live content creators, taking time off reduces income. There are also examples of losing subscribers after taking a break.
- Being a good content creator on any platform is a skill that takes time to develop.
Show Notes
- [1:44] TheLlamaSir talks about his content creation and his movement into Twitch live-streaming.
- [2:35] TheLlamaSir shares how he started creating content on YouTube.
- [3:38] The moment when he knew he had a big opportunity in content creation, after hitting 100K subscribers.
- [4:52] TheLlamaSir talks about his audience and whether they stick around for the content due to the game or his delivery.
- [5:58] Fortnite felt special from the beginning, similar to Halo and Call of Duty, some of TheLlamaSir’s favorite games from his past.
- [7:30] Balancing games that you what to play with what you think your audience wants to see.
- [8:08] The hidden challenges of being a content creator.
- [9:58] TheLlamaSir creates and edits all of his own content.
- [12:19] TheLlamaSir’s motivations to continue to create content.
- [12:58] The idea generation process, and how Fortnite makes new content ideas easier to come up with.
- [14:50] The future of content creation.
Selected Links
Disclaimer: We actively write about the themes in which we invest or may invest: virtual reality, augmented reality, artificial intelligence, and robotics. From time to time, we may write about companies that are in our portfolio. As managers of the portfolio, we may earn carried interest, management fees or other compensation from such portfolio. Content on this site including opinions on specific themes in technology, market estimates, and estimates and commentary regarding publicly traded or private companies is not intended for use in making any investment decisions and provided solely for informational purposes. We hold no obligation to update any of our projections and the content on this site should not be relied upon. We express no warranties about any estimates or opinions we make.