Here Comes Spatial Video
Spatial video will change how people recollect memories. That’s a bold prediction and one that I feel confident in after demoing Vision Pro back in June. Spatial video was the feature that jumped out as something everyone will love.
The step up from current video to spatial video is as big as the step from still photos to video a hundred years ago.
This is the first killer feature on Vision Pro and it will change how people recollect memories. I believe that spatial video is so good, that it will drive sales of the pricey $3,500 Vision Pro.
I expect users to have their iPhones with them during the day, capturing memories with the iPhone Pro’s spatial cameras, just as they do today. But in the near future, iPhone users will be eager to share those memories with friends and family with a Vision Pro to experience those memories — a huge step up from sharing videos.
The marriage of the iPhone camera with Vision Pro is a great example of something only Apple can do: When consumers buy one Apple product, they come back to buy additional products. The product flywheel at Apple is alive and well.