Search
Google’s Search and Other revenue (59% of total revenue) accelerated to 14.4% y/y in Mar-24, ahead of the consensus of 11%, and up from 12.7% in Dec-23. One key investor concern is the impact of AI on Search. Sundar Pichai said they are seeing early confirmation that new Search Generative Experiences (SGE) are expanding the number of searches, and they are “managing the monetization transition” away from static search to dynamic generative search. He added, “There are questions about monetization. And based on our testing so far, I’m comfortable and confident that we’ll be able to manage the monetization transition well.”
As for the cost of these AI-powered searches, Sundar said, “we are very, very confident we can manage the cost of how to serve these queries.”
My take: The early data on the monetization of generative search and its cost is encouraging.