Search
Search (56% of their revenue) came in slightly ahead of plan, up 12% y/y versus the Street’s 11%. The results had a unique significance, given this was the first full quarter of AI Overview in the US. The results represented the first tangible evidence that the company is on track to successfully navigate the transition from static ten blue links to generative search while maintaining its user base against a barrage of new competitors, including ChatGPT and Perplexity.
An additional data point that suggests success with AI overviews was the overall US business slightly accelerated to 19% y/y, versus 18% y/y in Jun-24, well ahead of the Street was expecting only 12% growth. I believe this improvement could only have happened if AI Overviews are having a positive impact on Search monetization. While the US number includes all business segments (e.g., YouTube, Cloud, etc.), it remains an encouraging sign for the growth out as the overview feature gets rolled out to more countries in the coming months.
CEO Sundar Pichai added:
“We are seeing string engagement, which is increasing overall Search usage and user satisfaction. People are asking longer and more complex questions and exploring a wider range of websites. What’s particularly exciting is that this growth actually increases over time as people learn that Google can answer more of their questions. The integration of ads within AI Overviews is also performing well, helping people connect with businesses as they search.” – Sundar Pichai
Fundamentally, AI overviews are changing the way people search and ask questions. In late October, AI Overviews were rolled out to over 100 countries, expanding the reach outside the US. This is an encouraging sign because about 1B people around the world will now experience AI Overviews, meaning the company is confident in this approach and maintaining search revenue.