Revenue - 2025
At the highest level, Tesla’s revenue can be projected through delivery numbers, with automotive sales likely this year to account for about 75% of total revenue. Services and Energy make up the remaining 25%, contributing roughly 12% each.
Overall Revenue
The substance of the revenue conversation will likely center around high-level commentary, as the company does not provide detailed guidance. I expect the core message to be that things get worse in June, followed by a gradual recovery in the second half of the year. Overall, the guidance will likely point to full-year revenue being down y/y.
Currently, the Street (per FactSet) expects full-year revenue to grow by 9%, a figure I believe is meaningfully above buy-side expectations. My sense is that investors are looking for full-year revenue to grow in the low single digits, which suggests Tesla’s commentary could come in roughly 5% below current whisper numbers.
Automotive Revenue
Since Tesla has already reported deliveries, March automotive revenue is effectively known and is expected to be down about 13%, in line with delivery declines. We believe the company will guide to the June quarter marking the bottom, with a modest q/q deterioration.
We are projecting June deliveries and revenue to decline 15%, compared to the Street’s estimate of a 3% drop. The wildcard is potential upside if demand for the new Model Y surprises to the upside.
Our 2025 delivery estimate: 1.6m units, down 10% y/y.
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March: -13% (reported)
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June: -15%
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September: -10%
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December: -5%
Our delivery outlook for 2025 is based on the following assumptions, in order of importance:
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The automotive consumer will weaken — all automakers will feel it.
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Brand damage will continue to negatively impact Tesla’s sales.
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The new, lower-priced model won’t ship in volume until 2026.
Energy Revenue
Energy has been a bright spot in Tesla’s business, though it has largely been overlooked. We expect it to account for about 13% of total revenue in 2025, driven by strength in utility-scale storage. In December 2024, the segment grew 113%, and we project full-year 2025 growth of 50%.
Services Revenue
In December 2024, Services grew 32%, accounting for 12% of total revenue. We expect 2025 growth of 15%. With the rising number of Teslas on the road, we see this segment sustaining steady growth over the coming years.