Fuzzy Feelings: You Make The Holidays
Apple dropped jaws at the end of their October ‘Scary Fast’ event with a disclaimer saying the event was shot on iPhone and edited on Mac. Now, they’re back with a holiday film shot partially with an iPhone 15 Pro Max and edited partially on a MacBook Air.
The obvious implication is that Apple’s ecosystem of products can be used to create world-class content. The less obvious takeaway is that Apple’s values and culture have driven it to be one of the world’s most valuable companies.
Go deeper behind the scenes of the film here.