AI-driven engagement is supporting user growth
Meta’s daily active user count reached 3.4B, growing 6% year-over-year, an improvement from previous two quarters were it grew at 5%.
This growth appears linked to AI-based enhancements in targeting, engagement and content delivery, leading to a product that is basically more addictive. The integration of chat-based features like Meta AI (now almost 1B Meta users have access to it) also draws users back.
I believe efforts suggest that AI is having a measurable impact on user activity levels, and is the best example of how AI can produce a positive ROI at scale.
Additionally, engagement is positively impacting revenue growth, with the company raising its revenue outlook for the June quarter by 3%. This implies (assuming they follow their typical pattern and meet the high end of the guidance) that revenue growth for this quarter will be about 16%, in line with the March quarter.
It’s worth noting that the revenue guide would have been stronger if not for pressure from reduced China-based advertising that they highlighted on the earnings call.